Where’s Wausau

Agency:  Cramer-Krasselt
Client:  Wausau Insurance
Title:  “Where’s Wausau?”
Year:  1984
Creative Director:  John Pritchard
Copywriter/Producer:  Neil Casey
Director:  Bob Giraldi

A Wisconsin town becomes the home of one of the top business insurance companies in the country by incorporatingsmall-town values into its business strategy.

  • 1984 Clio Finalist

Judges

The idea: When Miller Brewing bought the Leinenkugel Brewery they asked the agency to help position it as far away … Continue reading

Monks

The assignment was to create a TV spot that positioned Merle Harmon’s FanFair as the place to buy sports apparel … Continue reading

Ice Fishing

The idea:  Every spring Sports Shows arrive like migrating flocks to lure outdoorsman and recreation seekers to the fishing lodges, … Continue reading