Lock Abuse

Client:  Master Lock
Agency:  Cramer-Krasselt
Title:  “Lock Abuse”
Year:  1984
Creative Director/Copywriter:  Neil Casey
Art Director:  Dave Hofmann
Producers:  Neil Casey/Dave Hofmann
Music:  Wolfgang Mozart
Production Co:  Coppus Films

Security is made simple with MasterLock padlocks. They stand up to the worst abuse, even a rifle shot, and keep on protecting. The Master “shot lock” signature has become an advertising icon.

  • 1989 Cannes Shortlist
  • 1989 Hollywood International Broadcasting Awards
  • New York Times Top Ten Super Bowl Commercials

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