To say Marsha Lindsay broke the glass ceiling for women in advertising in Wisconsin would be an understatement. Since founding Lindsay Stone in 1978, she’s smashed it.
Under her leadership, Lindsay Stone & Briggs grew and steadily built a national reputation for its smart creative work and brilliant brand planning. Luring brands like P&G, S.C. Johnson, Kraft, PepsiCo, Kimberly-Clark and Kohler from Madison Ave to Madison, Wisconsin. And eventually earning LSB the distinction of being named Small Agency of the Year by Ad Age.
While Marsha’s agency grew in stature, so did her profile within the industry. When the University of Wisconsin-Madison Business School wanted to launch an MBA course in brand strategy and management, they sought Marsha to design and teach it. The American Association of Advertising Agencies appointed her to serve on their board four times. Her thought leadership has garnered coverage in Fast Company, Forbes, NPR, Ad Age, AdWeek, Investor’s Business Daily and CMO.com. In 1988, she was even recognized as Wisconsin’s Woman Entrepreneur of the Year. And her annual Brandworks University® conference (now in its 25th year) attracts over 350 of the world’s top marketers every year to make the pilgrimage to Madison to learn next-generation marketing strategy.
Her impact in Wisconsin, however, goes well beyond advertising. Marsha has served on several arts and cultural boards, the former American Family Children’s Hospital board, the United Way of Dane County and was past Chair of the Greater Madison Chamber of Commerce. She has participated in international think tanks from Berkeley to Zurich. And in 2005, the International Women’s Forum recognized her as one of 9 “making a difference in the world.”
The Wisconsin Advertising Hall of Fame Induction Ceremony is held every year at the United Adworkers Milwaukee 99 Awards Show. For details and to purchase tickets to the show on October 12, 2017, please visit Adworkers.com.