Can’t Cut It
Agency: Hoffman York
Client: Fiskars
Title: “Can’t Cut It”
Year: 1988
Creative Director: Tom Jordan
Art Director: Mark Drewek
Copywriter: Wes Hranchek
Before YouTube and Tosh.0, people were already having fun with real video. The inspiration for this spot was a news clip of First Lady Nancy Reagan having trouble at a ribbon cutting ceremony. The whip-smart creative team thought, “Hey, wait a minute. We have a scissors client –– maybe we can do something with this.” They put 2+2 together, and the rest is history.
- Cannes Silver Lion
