Thomas Jacob Leinenkugel

Thomas “Jake” Leinenkugel was appointed to the Senior White House Advisor – VA position on January 20, 2017.  Jake came out of a two year retirement in order to once again serve our country and nation’s Veterans.

Jake was born and raised in Chippewa Falls, Wisconsin and grew up in family environment of making, selling and marketing beer.  Jake served in various brewery roles for over 35 years and eventually was named President of the Jacob Leinenkugel Brewing Company in 1988 until retiring in 2014.  He built on a strong brand with a nimble and diverse team.  Together they grew the company from 63,000 barrels of annual production to over 950,000 barrels and nationwide distribution and a department of international business with key military bases.  Jake was a member of the MillerCoors Board of Directors beginning in 2008 until his retirement.  He lead the development of a new state of the art brewhouse, a new visitor center named the “Leinie Lodge” that has become one of the largest tourists draws in the State of Wisconsin.

Jake served as a Marine Infantry platoon commander with 3rd Bn, 5th Marines from 1976 – 1982.  His other billets during active service included Executive Officer of India Company 3/5, Executive Officer of Midshipman Company, USNA and Battalion Adjutant of 3/5.  Jake resigned his commission in 1982 and remained in the active reserve with Golf Company, 2/24, 4th MarDiv from 1982 – 1987 where he served as Company Commander.

Jake graduated from Pepperdine University Malibu, CA with a BA in Business and Human Resource Management.  He also graduated from the Wharton Business School Financial Leaders Management Course and Columbia University Executive Senior Financial Management Course.

He remains very active in the community and has had the pleasure to serve as a Board of Director for the Marshfield Clinic Health System, Casper/Rutledge Charity Foundation, St. Joseph’s and Sacred Heart Hospital Systems.  He and his wife Peggy were named the Chippewa Valley Philanthropist of the Year in 2007.

He and Peggy currently reside in Washington D.C. but always call Chippewa Falls, WI home and base residency.  When the weather turns cold they find comfort in Rio Verde, AZ, where they continue to enjoy hiking, golf, traveling and entertaining their 3 grand-daughters.  They have four children Matt (Libby) Marine Veteran 1995 – 2000, C.J. (Caitlin) Marine Veteran 2003 – 2008, Kirk and Ellie.

The Wisconsin Advertising Hall of Fame Induction Ceremony is held every year at the United Adworkers Milwaukee 99 Awards Show. For details and to purchase tickets to the show on October 12, 2017, please visit